How to Write an About Us Page for your eCommerce Website

If you’re genuinely stuck on an About page, you may be tempted to use a paid or free About page generator. The problem is, no generator can create the story behind your business. About Us pages are unique to your business and should be written with consideration in mind. Keep in mind that writing your actual copy in the first person (e.g., I, we) will help build a more personal connection with your target audience. Your About Us page is about you, so don’t shy away from that. One element that stands out on Mailchimp’s About Us page is its section on corporate citizenship.


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Content Body – You can put your links in content body parts. The specific keyword must be related to your topic which you want to post. Feel free to feature your product if it provides an easy solution to how developers, agencies, ecommerce store owners and other stakeholders can benefit from it on our platform.

It clearly states who its product is designed for, what it values, and how the brand got started by solving a problem for aging women. Don’t forget to include a CTA or contact form on your About Us page. If your audience is going out of its way to click on your About Us page, it’s likely they’ll want to opt in to your newsletter or even a first-time buyer coupon. Don’t ignore your CTA as a key part of your About Us page that can add to your brand identity.

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